Making money back on indie movies takes a hell of a lot of work and when you add up the huge amount of time you have spent on a film, it can be a pretty low return financially, even if it does quite well.
What has been the greatest earner for me, relative to time on my films has been the extra-features I’ve created for my DVD releases. I’ve added about 27-hours of high-value extras on the special editions of my last 4 DVD releases and it probably took me a total of 3-4 weeks of work combined to create them all. But when I add up the extra direct revenue I’ve seen back from the premium of those special editions compared to the standard editions, it will ultimately net me at least $100,000 extra. Not bad for 3-4 weeks work, especially compared to how small the return is from the huge amount of work making and marketing the movies themselves. In addition to that, it creates more DVD buyers too. Especially if you’ve had a pretty wide theatrical release like my last movie, and folks that saw it on the big screen are deciding whether to buy it on DVD and see it again or spend more on it on DVD rather than streaming it for less. I direct sell my DVD’s so other than a small PayPal fee, the rest comes to me.
I cover every stage of indie film-making imaginable in my upcoming Ultimate Indie Film Masterclass. Click on the link here to find out more.
I talk a bit more about the viability of DVD sales in my DVD is not dead blog here http://stevenlewissimpson.com/blog/dvd-is-not-dead/