Right now I’m exploring four-walling the film into LA and New York, which is the reverse of normal release patterns. For me, we now have a story unique enough for the media to get their teeth into and a bigger profile film that can justify the expense of hitting the two main markets now. The whole release started with a spend of less than $1,000 and has been self-funded since then, and about 75,000 admissions later I now have the resources to do things in a more conventional way. In the UK that hard part is having the theatres pay attention to a film that they’ve not heard of. This is what we’ve faced elsewhere but we know that when people hear about the film, a good-sized audience follows. But it is a chicken and egg situation between theatres and the media. I’ll keep you posted on the developments.